The toughest part of running any sort of social media campaign? Coming up with new ideas.
Marketers are expected to juggle multiple social profiles and keep them up-to-date with fresh posts. It’s tough. Your followers are hungry for new content and you’re expected to deliver on a consistent basis.
But when you constantly recycle the same posts again and again, your social feeds start to feel like Groundhog Day.
That’s exactly why brands need to have multiple social media ideas in their back pocket. Below we’ve broken down 20 social media ideas for brands both big and small. Each of these types of posts is fair game for those looking to keep their social feeds from ever growing stale.
1. Create a Daily, Weekly or Monthly Series
Want to make your social feed feel more like an event versus a laundry list of random posts?
Start a series where you have the opportunity to interact with your fans and followers on a regular basis. That’s exactly what Sprout does with #SproutChat, tackling topics and issue related to social media on behalf of an audience that’s eager to learn.
2. Run a Contest or Giveaway
People can’t resist the power of “free.”
Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers.
According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t.
Crazy, right? But when you look at how much love posts like this one from Birchbox receive, those numbers don’t seem so farfetched.
3. Host an AMA
Popular on Reddit, an AMA (ask me anything) series represents an awesome opportunity to educate and engage with your followers. AMA’s are essentially Q&A sessions where you get to share your knowledge, experiences and insight.
If you’ve overcome struggles or have clout in your industry, you likely have the chops to conduct an AMA. From sharing success stories to personal challenges, such sessions can be compelling for audiences and brands alike.
4. Conduct a Social Media Takeover
Sometimes injecting some new life into your social feeds means letting someone else take over.
Takeovers put the reigns of your social accounts in someone else’s hands, usually for a period of 24 hours. Handing off your social presence to an influencer or celebrity with a massive, active audience is a prime way to get your brand in front of some new faces, as well as inject a new voice into your account if you feel you’re running short on social media post ideas. You can also let someone else in your company take over your account to give your feed some flavor.
Consider business partners and industry relationships that could be good candidates for a takeover. The purpose of a takeover is to get exposure, so ideally choose someone who’s audience demographic is relevant to your own.
5. Share, Repin, Retweet & Regram
Don’t be afraid to let your fans and followers do the talking.
Remember, not all of the content on your social feed has to be your own. In fact, conventional wisdom tells us that it shouldn’t be. Promoting other relevant brands, articles and photos from your followers is a great content idea that shows that you’re part of your industry’s conversation, not just a parrot.