It’s time to start planning our your New Year’s resolutions now that 2019 is here. If one of your goals is to start making more money from your website, great news! We are here to help.
One of the most lucrative ways to make money online as a blogger is with the Google AdSense tool. Basically, Google AdSense gives bloggers tools to add a variety of ads to their content. When visitors come to your blog and click on the ads you’ve placed, you make money.
1. Use Proper Ad Placement
One of the major problems people have when they start using Google AdSense is they have no idea how to properly place ads on their page. There are a number of factors you should keep in mind when you are working on your ad placement.
First, it’s important that you put your ads in places where visitors will see them as soon as they land on your page. However, you have to also balance the number of ads so that they don’t appear as annoying. We have all went to a website bogged down with ads and left right away because we simply didn’t want to deal with it.
Generally speaking, good ad placement starts with putting one long rectangular ad which typically has a measurement of 728×90. It’s also acceptable to put 1-2 ads on the right side of the page for good visibility. The right side ads can range between 160×600 to 300×250.
It’s possible to play with those numbers within the acceptable ranges to find out what works well for you and gets you good results. Again, ensure that you don’t overdo it with the number of ads. Not only will you annoy your visitors, but the more ads you have per page, the less money you make per click. In this sense, fewer ads almost always means you’ll make more money.
2. Search for High Paying Keywords
Almost every niche within Google’s acceptable topics has a set of “high paying” keywords.(Note that Google excludes some topics from its AdSense programs, such as tobacco.)
When your articles feature high paying keywords within a niche, you’ll get ads that fit within the parameters of the topic. Having the ads to match to good keywords means you’ll increase your revenue and typically get more clicks.
Finding high paying keywords is a breeze. Google has a free Keyword Planner tool that allows you to search for numerous keywords, phrases, or websites and find out what keywords people are searching for. You can sort the information by price so the highest pay per click words appear at the top of the list.
As you work with different keywords you’ll begin to learn what words and long-tail keywords work best with your niche. There is a lot of trial and error involved because the keywords and ads go hand in hand. As you adjust the keywords, the ads will change too.
You may discover that you get more clicks at a slightly lower keywords value, or maybe you’ll make the most money by using the number one highest paying word. Like all businesses, it requires tweaks as you develop your blog and implement ads.
3. Edit the Design of Your Selected Ads
Once you figure out what ads you’re going to use, it’s possible to edit them so that they fit your website. Do not skip this step when you’re incorporating ads into your content. You don’t want your ads to stick out like a sore thumb.
There are a couple factors you should take into consideration when you’re setting up your ads. First, it’s important that you use the same borders and colors on your adds that you use on the rest of your page,
Next, you should try to use complimenting colors in the background and text of your placed ads. You want them to stick out, but not in a glaring way. They should be noticeable and clear. If you’re using a dark background and theme, try using a slightly lighter colored background to make the ad noticeable by blended with the rest of your blog.
Always make sure you do a preview of your webpage to make sure the ads look like they fit naturally before you publish the page.
4. Monitor Your Results
There are too many bloggers who upload a couple ads to their AdSense account, then just let it go. They don’t bother checking the results every day, or even every week. They sit idly by and wait for the money to enter their account at the end of the month.
There’s no way you’re going to make a substantial amount of money if you don’t regularly check your ads to see how they are doing. You can track specific analytics on your ads to see what you’re doing right, and where you could use improvement.
Consider using a form of A/B testing with your ads. For example, you could make a page with two ads on one blog post, and three on another. Monitor the results every day and see which one does better.